Aligning the Needs of the Shopper
& Sales Assistant
When the shopper enters the fitting room, the sales assistant will receive a notification on their handheld device, alerting them to the articles taken into the fitting room. Any requests made by the shopper will be sent directly to the shop assistant who can check the location of the desired articles and fetch them back to the fitting room. The shop assistants are now more efficient with their time because they can proactively react to requests rather than standing in the fitting room area within earshot of the fitting rooms.
The data collated during these interactions will provide a 360 view of the shopper and their buying habits, regardless of the channel that they choose to shop. Optimising the experience across the channels will boost conversions and keep shoppers on the path to purchase.
Benefits to the Shopper
Shoppers can review and request additional items and sizes to try, directly from the fitting room. Thanks to real-time, two-way communications, shoppers will receive prompt and personal assistance with the touch of a button.
Customers can get the same online personalised experience they are accustomed to, replicated in the physical shopping environment. From the comfort of the fitting room, shoppers can browse products, request different sizes, check availability, access product information and most importantly, receive updates on special offers and coupons.