The ‘Assisted Selling Platform’ consists of a range of specialised retail products devised by TRC Solutions to fully integrate the variables that exist in enterprise retail, optimising and improving the customer experience, leading to better conversions and increased sales.
The vast amount of data in every enterprise is making this level of service almost impossible which is why TRC Solutions have engineered a range of products that will help with the modern day retail challenges.Combining over 25 years of retail expertise, TRC Solutions have released a range of solutions that unify the various commercial elements in enterprise retail and deliver a profitable and recurring revenue-based business.
The flagship product in our Assisted Selling Platform arsenal is the Intelligent Fitting Room (IFR). Built specifically for the apparel and footwear sectors, this product is the critical cog in the future success of retail. Whilst footfall and sales are measurable, shopper behaviour, stock and staff performance have been more difficult to measure, until now. With the IFR from TRC Solutions, the data on selection, conversion and purchasing patterns are now at your fingertips. The IFR improves the shopping experience for shoppers, digitising the in-store experience and helps staff to serve customers in a more relevant and efficient manner. TRC Solutions bridge the gap between technology and intuitive customer experiences in retail that will shape the future of retail.
Shoppers who try on articles of clothing in a dressing room are 70% more likely to make a purchase, so by digitally showcasing complementary products which are personalised to each shopper, the fitting environment can drive additional conversions and revenues for your retail enterprise.
Using radio frequency identification (RFID) technology, the solution automatically detects garments, which have been brought into the fitting room by the shopper. Touch screens in the fitting room will automatically activate displaying the items that the shopper has selected, including any special offers and additional sizes that are in stock.
The IFR will also offer suggested accessories and complementary products that will suit the needs of the customer. This powerful addition enables the customer to shop the range, from the privacy of their dressing room. These up-selling and cross-selling opportunities are a great way to offer relevant information to the shopper, thereby boosting sales and enhancing the customer experience.
In addition to this enhancement, analysis of popular product selections made by consumers through the Intelligent Fitting Room solution can help retailers to apply this insight to their merchandising strategies, streamlining stock ordering, replenishment, planning and buying processes.
Identify trends that can boost sales and apply the learnings to merchandising strategy, stock ordering, replenishment planning, buying and shrinking control.
Measure KPIs such as:
Popular products taken to fitting roomsWhen the shopper enters the fitting room, the sales assistant will receive a notification on their handheld device, alerting them to the articles taken into the fitting room. Any requests made by the shopper will be sent directly to the shop assistant who can check the location of the desired articles and fetch them back to the fitting room. The shop assistants are now more efficient with their time because they can proactively react to requests rather than standing in the fitting room area within earshot of the fitting rooms.
The data collated during these interactions will provide a 360 view of the shopper and their buying habits, regardless of the channel that they choose to shop. Optimising the experience across the channels will boost conversions and keep shoppers on the path to purchase.
Shoppers can review and request additional items and sizes to try, directly from the fitting room. Thanks to real-time, two-way communications, shoppers will receive prompt and personal assistance with the touch of a button.
Customers can get the same online personalised experience they are accustomed to, replicated in the physical shopping environment. From the comfort of the fitting room, shoppers can browse products, request different sizes, check availability, access product information and most importantly, receive updates on special offers and coupons.
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