Omnichannel and eCommerce are Synonymous with Growth in Retail
It is generally accepted that most enterprise retailers have started the ‘omnichannel’ journey, developing their cross-channel capabilities, delivering seamless and personalised customer experiences both in-store and online. There is firm commitment across board level, to the technology-driven strategy that will deliver this optimised omnichannel experience. However, despite this commitment, the process is painful and many…